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I love the term "non-podders." :)

It's a good question - and one that's getting blurred by NPR's podcasting, too.

I wonder if the problem is not so much that the Internet is impinging on radio that's causing the 'great switchoff' of American radio but that of audience disaffection with the general homogeneity of the content? All-talk stations and all-music stations may have their uses, but I see (other than NPR) few stations with the same diversity of content I see on Radio 4 in particular (but also R2 & R3). Maybe I'm just missing some of them? Then again, they don't advertise. Nowadays, someone with a good podcast feed aggregator can assemble their own personal radio station; but what about the non-podders?

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